Today, Instagram is one of the social networks with the most users in the world, only behind Facebook. In addition, it is one of the applications where more interactions occur. Ensuring an expansion of your company within it is a more than necessary strategy to gain leads. However, for this we have to attract followers first.
Today we show you some of the strategies to follow to get more followers on Instagram. 1. HAVE A GOOD PROFILEOne of the factors that differentiate one Instagram account from another is the presentation of our profile. Instagram is a very visual social network. The user is much more interested in the order than a messy profile. In the same way, it values the chromatic unanimity in the images. If we follow a visual coherence, the user will find it more attractive and we will be more likely to follow us. Another point to take into account is to add our website, contact, location and email to the bio. In short, any information that we believe may be of interest and help our followers to find us. We have to appear approachable, close and trustworthy. 2. USE HASHTAGSHashtags are one of the great allies on Instagram, since if we use them correctly, we will reach more audience that is looking for brands, products or services similar to ours. But not everything goes when it comes to using hashtags. We must find and use the most popular ones, but also those that best suit the content. We can also create the ones that best suit the publication. At this point we must also emphasize undesirable practices, such as exaggerating the number of hashtags we use or using hashtags with tricks, that is, hashtags like #likeforlike or #tagsforlikes, which are used by users who only want us to follow them to follow us. They are not professional practices and can produce rejection in your community. Using hashtags, we will reach more audience that may be looking for products similar to ours. 3. SHARE CONTENTGetting our users to share our content is another option to increase our number of followers. And this happens to generate quality, attractive and useful content for our audience. We must bear in mind that there is an account for almost all niches and interests. We will outline this point as we play with different hashtags. Another option is to share content that has been published on other Instagram profiles, and that may be of interest to our community. 4. ADD THE LOCATIONAdding the location to our publications and stories is another of the ways we have for users to find us on Instagram, just like hashtags. What's more, if our company has a physical site, we can tag our publications with the location of the establishment, and invite customers to do the same. By putting the location, users can click and see all the published photos that have included the same location. What we want, in short, is to expose our brand, product or service to more people. 5. AVOID BEING TOO COMMERCIALIt is clear that as a company we want to earn money, but to earn money we have to pamper and take care of our community, and establish a close relationship with them. Constantly saying "buy me" will make fans run away from us. On the other hand, if we get a loyal and established community, they are more likely to buy from us and recommend our products to their close circle without the need to constantly insist. Therefore, we must take care of what we publish and, above all, the narrative of the posts. 6. POST AT THE RIGHT TIMEInstagram has long since stopped using a chronological format, so it is important to choose the moment when we publish our content so that the algorithm takes us into account. The time at which we should publish our content depends on our brand, product or service. To find the best time to post we will pay special attention to our audience. For this, it will be necessary to analyze what your consumption habits are on Instagram. But how can we find out We can also try key times, such as between 2:00 p.m. and 3:00 p.m., which is usually lunch time, or 8:00 p.m. and 9:00 p.m., time for leaving work or dinner. 7. FOLLOW RELEVANT PEOPLESocial listening is a way to stay in touch with relevant conversations and trends on the web. By attending to it, we can find the most influential users (influencers) of the networks that we should follow and, if possible, that they follow us back. However, we should not follow many accounts: the number of followers and followed must be proportional, since otherwise we may seem desperate to get followers. When we manage company profiles we get used to “talking” but not “listening”, which can cause us not to detect opportunities and generate an inert community. 8. INTERACTIt is a fundamental part of getting more followers on Instagram, since what users are looking for is a close relationship, that we listen to their needs, solve their doubts and pay attention to their concerns. Also, over the years, Instagram users have created communities within the application, so our goal should be to interact with those communities. We have to be active, like, comment and share content from other users who are within our community. With this, we get the attention of followers and new followers, because if we like or comment on a publication, they can return the flavor, reviewing our profile. The more interaction we generate, the better we perform for the Instagram algorithm. These are the strategies to follow to get more followers & likes on Instagram.
0 Comments
Leave a Reply. |
|